// Glossary
Cultivation Theory
6 topics
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Where Does the Sense of Obligation to Watch the News Come From?
The theory that long-term exposure to media shapes viewers' perceptions of reality to align with media content. The sense of news obligation may also arise from the 'world one must know' depicted by media.
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About the Ideal Body Image Created by Media
The theory that long-term, repeated media exposure gradually 'cultivates' worldview and values. Ideal body images are also easily internalized through long-term exposure.
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Does Repeatedly Flowing Images Numb the Senses?
The theory that media, especially television, long-term shapes viewers' worldview. Perception of reality approaches the image presented by media.
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Is the viewer passive or active?
Theory that long-term media viewing gradually aligns viewers' perception of reality with 'the world depicted by media.' Emphasizes passive influence.
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Did Your Favorite Media Shape Your Values?
Proposed by George Gerbner et al. The theory that long-term exposure to television and other media makes one's perception of the real world closer to the world portrayed in the media.
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When Does Doubting the Media Begin?
The theory that long-term media exposure shapes viewers' perception of reality closer to the content of the media.