// Glossary
Cultivation Theory
6 topics
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Does Continuous Media Exposure Change Us?
Proposed by George Gerbner et al. The hypothesis that long-term television viewing brings viewers' perception of reality closer to media content, forming a 'cultivated' image that the world is dangerous.
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When Does Doubting the Media Begin?
The theory that long-term media exposure shapes viewers' perception of reality closer to the content of the media.
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Does Repeatedly Flowing Images Numb the Senses?
The theory that media, especially television, long-term shapes viewers' worldview. Perception of reality approaches the image presented by media.
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Is the viewer passive or active?
Theory that long-term media viewing gradually aligns viewers' perception of reality with 'the world depicted by media.' Emphasizes passive influence.
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Where Does the Sense of Obligation to Watch the News Come From?
The theory that long-term exposure to media shapes viewers' perceptions of reality to align with media content. The sense of news obligation may also arise from the 'world one must know' depicted by media.
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Is Media a Mirror of Society or a Mirror That Creates Society?
The theory that long-term media contact brings viewers' perception of reality closer to 'the world depicted by media.' A representative position that views television not as a 'mirror of society' but as a 'force that shapes society.'