// Glossary
Cultivation Theory
6 topics
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Where Does the Sense of Obligation to Watch the News Come From?
The theory that long-term exposure to media shapes viewers' perceptions of reality to align with media content. The sense of news obligation may also arise from the 'world one must know' depicted by media.
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When Does Doubting the Media Begin?
The theory that long-term media exposure shapes viewers' perception of reality closer to the content of the media.
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Is Media a Mirror of Society or a Mirror That Creates Society?
The theory that long-term media contact brings viewers' perception of reality closer to 'the world depicted by media.' A representative position that views television not as a 'mirror of society' but as a 'force that shapes society.'
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Does Repeatedly Flowing Images Numb the Senses?
The theory that media, especially television, long-term shapes viewers' worldview. Perception of reality approaches the image presented by media.
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About the Ideal Body Image Created by Media
The theory that long-term, repeated media exposure gradually 'cultivates' worldview and values. Ideal body images are also easily internalized through long-term exposure.
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When the Boundary Between Media and Reality Becomes Ambiguous
Theory that long-term media exposure distorts perception of reality. When boundaries blur, media's 'reality' dominates people's worldview.