// Glossary
Cultivation Theory
6 topics
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Is Media a Mirror of Society or a Mirror That Creates Society?
The theory that long-term media contact brings viewers' perception of reality closer to 'the world depicted by media.' A representative position that views television not as a 'mirror of society' but as a 'force that shapes society.'
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When Does Doubting the Media Begin?
The theory that long-term media exposure shapes viewers' perception of reality closer to the content of the media.
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When the Boundary Between Media and Reality Becomes Ambiguous
Theory that long-term media exposure distorts perception of reality. When boundaries blur, media's 'reality' dominates people's worldview.
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Did Your Favorite Media Shape Your Values?
Proposed by George Gerbner et al. The theory that long-term exposure to television and other media makes one's perception of the real world closer to the world portrayed in the media.
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Is the viewer passive or active?
Theory that long-term media viewing gradually aligns viewers' perception of reality with 'the world depicted by media.' Emphasizes passive influence.
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Where Does the Sense of Obligation to Watch the News Come From?
The theory that long-term exposure to media shapes viewers' perceptions of reality to align with media content. The sense of news obligation may also arise from the 'world one must know' depicted by media.