// Glossary
Cultivation Theory
6 topics
-
Is Media a Mirror of Society or a Mirror That Creates Society?
The theory that long-term media contact brings viewers' perception of reality closer to 'the world depicted by media.' A representative position that views television not as a 'mirror of society' but as a 'force that shapes society.'
-
When Does Doubting the Media Begin?
The theory that long-term media exposure shapes viewers' perception of reality closer to the content of the media.
-
Where Does the Sense of Obligation to Watch the News Come From?
The theory that long-term exposure to media shapes viewers' perceptions of reality to align with media content. The sense of news obligation may also arise from the 'world one must know' depicted by media.
-
About the Ideal Body Image Created by Media
The theory that long-term, repeated media exposure gradually 'cultivates' worldview and values. Ideal body images are also easily internalized through long-term exposure.
-
Does Continuous Media Exposure Change Us?
Proposed by George Gerbner et al. The hypothesis that long-term television viewing brings viewers' perception of reality closer to media content, forming a 'cultivated' image that the world is dangerous.
-
Did Your Favorite Media Shape Your Values?
Proposed by George Gerbner et al. The theory that long-term exposure to television and other media makes one's perception of the real world closer to the world portrayed in the media.