// Glossary
Emotional Contagion
3 topics
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Is Going Viral the Same as Being Important?
The phenomenon where others' emotions are transmitted to oneself, amplifying group reactions. Particularly prominent in virality.
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Is the Comment Section Opinion or Emotion?
The unconscious spread of others' emotions. In comment sections, negative emotions spread especially rapidly and dominate the collective mood.
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Where Does Anger Toward the Media Go?
The phenomenon where emotions spread unconsciously from one person to another. One mechanism by which anger spreads rapidly on social media.