// Glossary
Air of the Place (Ba no Kūki)
3 topics
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Who Creates the Atmosphere of the Store?
A concept unique to Japanese, referring to the implicit atmosphere or mood floating in a place. In a cafe, the 'air of regulars' and 'tension of first-time customers' mix to create a unique field.
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Does 'Atmosphere' Exist in Internet Spaces as Well?
The emotional and atmospheric context shared by a group or space, especially valued in Japanese culture. The culture of 'reading the air' is also rooted on the internet.
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On the Existence and Role of the Kissaten Master
Not only the physical space, but the invisible atmosphere woven from the relationships and emotions of the people present. The master is the 'tuner' who adjusts this atmosphere.